Privacy policy

PRIVACY POLICY

Last updated: 09/08/2026

ECOM OPTIMA LLC ("HUEVIA", "we", "us", "our") operates this website and all related content, features, tools, and products (the "Services"). This Privacy Policy explains what personal information we collect, how we use it, and who we share it with when you visit our site, place an order, or communicate with us.

If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs on matters of personal information.

By using the Services, you confirm you have read and understood this Policy.

1. Information We Collect

Depending on how you interact with us, we may collect:

  • Contact details — name, email address, phone number, billing address, shipping address.
  • Payment information — payment card details, transaction records, and payment confirmations. Card numbers are processed directly by our payment processors; we do not store full card numbers on our systems.
  • Account information — username, password, saved preferences, where an account is created.
  • Order information — products viewed, added to cart, purchased, returned, exchanged, or cancelled, and your order history.
  • Communications — the content of emails, chats, survey responses, and support tickets you send us.
  • Device and technical data — IP address, browser type, device identifiers, and network information.
  • Usage data — pages viewed, links clicked, time on site, and how you navigate the Services.

2. Where This Information Comes From

  • Directly from you, when you order, create an account, subscribe, or contact us.
  • Automatically, through cookies, pixels, and similar technologies when you browse the Services.
  • From our service providers, such as our checkout platform, payment processors, fulfillment partners, email platform, and analytics tools.
  • From advertising and marketing partners, including social media advertising platforms.

3. How We Use It

  • To operate the Services — process payments, fulfill and ship orders, handle returns and exchanges, manage accounts, and send order notifications.
  • To communicate with you — respond to support requests, send transactional messages, and maintain our relationship with you.
  • For marketing and advertising — send promotional emails and SMS where you have opted in, and show you relevant ads on third-party platforms including Meta (Facebook and Instagram), Google, and TikTok, based on your activity on our site. You can opt out of marketing emails at any time using the unsubscribe link.
  • For security and fraud prevention — verify orders, detect and investigate fraudulent or unlawful activity, and protect our business and customers.
  • For legal compliance — meet our legal obligations, respond to lawful requests from authorities, and enforce our terms and policies.

4. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to keep your cart working, remember preferences, measure site performance, and deliver and measure advertising. This includes the Meta Pixel and Conversions API, and analytics tools. You can control cookies through your browser settings, though disabling them may break parts of the checkout.

5. Who We Share It With

We may disclose personal information to:

  • Service providers who work on our behalf — checkout and e-commerce platforms, payment processors, fulfillment and shipping partners, customer support tools, email and SMS platforms, analytics providers, and cloud hosting.
  • Advertising and marketing partners, to deliver and measure advertising. Depending on where you live, this sharing may qualify as a "sale" or "share" of personal information under applicable privacy laws, and you have the right to opt out.
  • Third parties you direct us to, such as shipping carriers.
  • Legal and business recipients — in connection with a merger, acquisition, or sale of assets; to comply with legal process; or to protect our rights and the rights of others.

We do not sell your personal information for money.

6. Third-Party Sites

Our Services may link to websites we don't control. We are not responsible for their privacy practices or content. Review their policies before sharing information with them.

7. Children

The Services are not directed at children. We do not knowingly collect personal information from anyone under the age of majority in their jurisdiction. As of the date of this Policy, we have no actual knowledge of selling or sharing the personal information of anyone under 16. If you believe a child has provided us information, contact us and we will delete it.

8. Security and Retention

We use commercially reasonable safeguards to protect personal information, but no system is perfectly secure and we cannot guarantee absolute security. Please don't send sensitive information through unsecured channels.

We keep personal information only as long as needed to provide the Services, comply with legal and tax obligations, resolve disputes, and enforce our agreements.

9. Your Rights and Choices

Depending on where you live, you may have the right to:

  • Access or know what personal information we hold about you
  • Delete personal information we hold about you
  • Correct inaccurate personal information
  • Receive a portable copy of your information, or have it transferred to a third party
  • Opt out of the sale or sharing of your personal information, and of targeted advertising
  • Manage communication preferences — unsubscribe from marketing emails at any time; we may still send order-related messages

To exercise any of these rights, contact us using the details below. We may need to verify your identity first. You may use an authorized agent, provided they can prove your authorization. We will not discriminate against you for exercising these rights.

If you visit our site with a Global Privacy Control signal enabled, we treat it as an opt-out request for that browser and device.

10. Complaints and Appeals

If you're unhappy with how we've handled your information, contact us first. Depending on your location, you may have the right to appeal our decision or file a complaint with your local data protection authority.

11. International Transfers

We may store and process your information in countries other than where you live, including the United States. Where required, transfers out of the European Economic Area or the United Kingdom rely on recognized safeguards such as the European Commission's Standard Contractual Clauses.

12. Changes

We may update this Policy to reflect changes in our practices or the law. We'll post the revised version here and update the "Last updated" date.

13. Contact Us

📧 contact@huevia-us.com
📞 +1 (947) 207-4947

ECOM OPTIMA LLC
1209 Mountain Road Pl NE, Ste N
Albuquerque, NM 87110
United States